How to Deal with the World’s Reaction to Your Novel

One day you decided you were going to write a book. You came up with a story, changed it, fought with it and after a long struggle you finally reached the words “The End”.

Then you realized it was only the beginning. You edited it over and over again. You got feedback from beta readers. You got a proofreader and a professional editor. You got a cover designer. You wrote promotional copy. You found early reviewers. One day you released your story out into the world in eager anticipation for the world’s reaction.

This essay is about responding to that reaction.

Of course, I’m using “the world” as a dramatic device. In the vast majority of cases only a miniscule segment of the world’s population will have any knowledge or interest in your book, even if you sell a million copies. Out of seven billion people on the planet, only a select few will notice your book. But their reaction can be magnified out of all proportion depending on how you deal with it.

Their Four Responses

People will either love, hate, forget or ignore your story. These responses are based on a variety of factors, only some of which will be in your control. A reader might love your story because it reminds her of some aspect of her own life. She might hate it for the same reason. While you can’t predict how an individual reader or a group of readers will respond to your work, there are a few things you should keep in mind when these responses come.

If people love your story and tell you about it in reviews, emails and social media posts, take the time to thank them for their reaction. Fans are extremely valuable to an independent author (See Champions, Tastemakers and True Fans). Creating a personal connection with each of them is the best way to build a base of support that will buy your next book. It also helps to have another story available for them to read, because once a reader finds an author and characters they love, they will look for more stories. Keep writing.

If people hate your story and tell you about it, you need, as much as possible, to not see the attacks on your story as attacks on you. As writers we are mentally and emotionally connected to our work. It is difficult to see a distinction between ‘this story sucks’ and ‘this writer sucks’.  (See Learning to Love the Bad Review) But there is no point in getting into an online war of words with a bad reviewer. You won’t be able to change his mind about your book and you’ll probably alienate other people who see your defensive reaction. More importantly, focusing on a negative review will take energy away from efforts you could be putting into your next book.

If people forget your story, it is likely that they never bothered to react to it one way or another. There isn’t much you can do with this group except write the next story and try to bring them back as a repeat reader. A silent repeat reader, or even a one-time reader, isn’t as good as a vocal fan, but it still worth having them in your corner.

If people ignore your story you might feel lost. You won’t know if there is some technical problem that prevents people from buying it or some problem with your pricing, your cover, your description or some other factor that you can’t think of. You might start to feel isolated, as if the entire effort to put out a story was a complete waste of time. What’s the point of releasing a book if no one is going to read it?

Just remember that selling your work is not always a direct reflection on the quality of your work. People can’t decide a story is bad if they’ve never read it. It is impossible to read it if they ignore it or have never heard of it. You might need to change your sales and marketing strategy. You might need to improve your sales copy and cover design. You might learn lessons that you can apply to your next book. But under no circumstances should you stop writing. A successful writer isn’t just defined by sales (See How Do You Define a Successful Writer?) and the book that is ignored today can find a new audience when your next book comes out.

Your One Response

No matter how the public reacts to your work, you need to keep writing. It does you no good to be controlled by the fleeting moods and attitudes of your readers. You can be aware of them. You can respond to them in a polite and professional manner. You can take them into account in your future marketing plans. But the only way to fail as a writer is to stop writing. Public reaction, positive or negative, can’t stop you unless you give into it.

Have fun.

Gamal

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Learning to Love the Bad Review

Absorb what is useful, discard what is not, add what is uniquely your own.” Bruce Lee

One of the milestones in your artistic journey is rejection. You spend months or years focusing your energy and imagination to create something and express an aspect of yourself. Then a critic comes along and tells you it sucks. This is not a small thing to most artists. It is a blow to even the strongest of egos. It is also inevitable. So how do you deal with a scathing review that rejects every aspect of your art? The tactic I have developed is an attempt to answer this question.

What a bad review does for you:

First, let’s accept that no matter how a bad review makes you feel, it does serve useful purposes. Critical analysis helps your art (and art in general) evolve by:

• Counterbalancing possible review bias: There are several reasons why you might get a good review that have nothing to do with your book. It could be based on the reviewer’s relationship to you or for work you’ve done in the past. If you only get good reviews your ego will swell and your growth will stagnate.  It’s true that you could also get bad reviews for reasons that have nothing to do with your writing. It could be based on the readers need for ego gratification or traffic (as a Yelp reviewer, I can confirm that bad reviews get much more attention than good ones). But if you get bad reviews that have constructive criticism you can learn from your mistakes and you will improve your craft. 
• Evaluating your story from a new perspective: You know your vision and what you’re trying to say. You’re sure that what you put out conveys that message. But a negative review might point out that you’re not getting your message across. Or it could point out that people don’t embrace or agree with your vision. Either way, you find out just as much about yourself and what you’ve created by a negative review as you do from a positive one. You might learn more from a negative review.
• Tests your resolve to write: Some bad reviews are nothing more than personal attacks or desperate cries for attention masquerading as constructive criticism. But if the opinions of other people are enough to stifle your creativity, then it might be better for you to not write at all. There will always be people who try to project their failures and discontent onto you. Don’t let that stop you from expressing yourself.

Other advice for dealing with a bad review

There are many methods for dealing with the inevitability of bad reviews. The best one for you is the one that fits your personality and writing style. Here are to good examples that I have found:

Lindsay Buroker

• Realize that everybody gets bad reviews
• Don’t let the bad comments outweigh the good ones
• Don’t look at the reviews

Intergalactic Medicine Show

• Think about what the critic is saying.
• Don't read reviews:
• Stay cool.
• Remember, it's not personal.

Both these methods include a suggestion to avoid reading any reviews, but that sacrifices a chance to learn. My alternative attempts to get something useful out of a review.

My method for dealing with a bad review

The inspiration for this is the same type of intelligence analysis my characters go through in my stories.

Step 1: Review the review: When I get a bad review with specific criticisms, I break down the review into discreet parts and figure out if there is anything there that I can use to improve my writing. This gives me the sense of taking control of my work back from the critic. It also helps me separate useful criticism from useless posturing.

Step 2: Get independent confirmation: Single source information is never as reliable as corroborated information. Once I find potentially useful observations of my work from a critic, I take that information to other reliable sources to see if they can confirm or deny the critical findings.

Step 3: Act upon the conclusions: If you find constructive criticism and confirm that it is useful from third parties then incorporate it into your future work. It is natural to make mistakes when creating art, but you don’t have to keep repeating the same mistakes.

Step 4: Keep writing: Don’t obsess over a bad review (or a good review). Remember the reasons you are writing and maintain the resolve to keep writing in the face of criticism. Your art can grow and thrive in the midst of critics. It can’t grow if you give up.

Have fun.

G

Life, Death and Sock Puppets

A few days ago, a New York Times article revealed a little known practice in the self publishing business. It appears that several authors, some of them very high profile, are paying companies to write great reviews for their books on Amazon and on other sites. Some writers go one step further and pay for people to write very bad reviews of books written by their competitors. These paid writers are referred to as sock puppets and they could have a major effect on the publishing industry.

What’s Wrong With Sock Puppets?

The problem sock puppets create is twofold; first because there are so many books available online, many people make their choice of what to read based on skimming the reviews a book gets. They work under the theory that if a lot of other people liked a book, they might like it too. That theory is fine if you tend to like mainstream work, but it completely falls apart if a book gets 75 great reviews all written by one person who was paid to write them.

The bigger issue might affect Amazon directly. I am under the impression that the algorithms that Amazon uses to recommend books to people take the average customer review into account. If there are three hundred books on salsa dancing available, the first books you’re going to see are going to be the ones with more good reviews. I don’t think most people don’t search every result for every book search they do. I’m sure many of them only skim one or two pages of results. If the sock puppet books fill up those pages, the writers who didn’t pay for good reviews will never be seen and never be purchased.

Loving to Hate Sock Puppets

The more I learned about sock puppets, the more ambivalent I became. I spend a lot of time reading and writing about corporate spies and espionage. I am very familiar with the concepts of deception, persuasion and subterfuge. I can accept the idea that paid messages can come in the form of ads, sponsored blogs, subliminal messaging and other forms of psychological warfare. I don’t think there is anything sacred about customer reviews whether they are for hotels, electronics or books. It feels like the inevitable struggle that occurs whenever someone learns how to manipulate a system for their own purposes.

But as a writer I still have questions and dilemmas created by sock puppets. Why should I spend months trying to get real reviews if someone can spend $500 to get 50 fake ones? How do I even know how many sales the sock puppets are going to get me? Are these authors devaluing their own efforts for 10 extra sales or 10,000? Even if I did decided to pay for sock puppets, what am I saying about my own work? The last question is the most important one for me. Does paying for reviews make me a pragmatic publisher who adapts to the market in ways that will maximize sales or does it make me an insecure writer who isn’t confident enough in his work to let it stand on its own?

The Best Stories You May Never Read

At this point, I think I'm just going to go back to writing and leave the sock puppets to their marketing masters. I am too vain about my craft and too unsure about the real benefits of manipulating the system. My refusal to use sock puppets might mean that I am creating the best stories that no one will ever see. But at the very least, I want to feel good about what I'm doing.

Have fun.

G

How Often Do You Give Up on a Book?

I just stopped reading a book after only reading about 25% of it. It was dull, half baked and overall it was pretty pointless.

Part of me feels like I'm wasting money by abandoning a book that I paid for before I'm even halfway through it. Part of me feels like I'm wasting time reading a book that bores me.

Do you finish every book you start? If you don't what makes you turn away from a book mid read? I'd like to know because I want to avoid doing things in my own writing that turn people off.

Thanks in advance.
G